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Lisa  Rosenthal Schaeffer's avatar

Marc, what a thoughtful, hopeful and equally frightening piece. You are incredible.

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The Coop Scoop's avatar

Because Substack arrives by email. Having taught digital Journalism and researching rather profoundly i Delved into the more obscure aspects of reader behavior, I found that along with others, that many many people do not read their emails yeyond. the first 15 or 20 in their in box and peruse them at different times of the day. It’s not an ego trip. It’s a necessity because of the way people look at email. You are probably an assiduous reader and look at everything. Or look to see what you have in your inbox at least. But the fact remains that most people only look at certain chunks of their inbox at certain times of the day and don’t catch a lot. That is in there. I understand your implied irritation because it also irritates me. But you are the first person to note that to me, which is a good sign because I could see on the back end of Substack when and who are opening the links and you would be quite surprised to see who starts reading at one in the morning, but only goes back a few hours in there inbox. I would tell you that I am seeking alternatives to that practice, but the data is the data as they say. I appreciate your remark and I am not at all offended because as I said, I am also irritated by this necessity. Thanks much.

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